BOOTH BEST PRACTICES

 

​Once your shop is up and running, a great Profile is the next step to creating your virtual booth on OOAK Online. Soon, we’ll share more on how we’re taking our Best Booth Awards virtual to give back to those who go the extra mile. In the meantime, we wanted to give snaps to some of you who jumped in and got crafty to create an experience for One Of A Kind Online.
 

LanaBetty: Best Samaritan

LanaBetty leveraged her Shopify knowledge, digital skills and can-do attitude to make the most of OOAK Online for herself and the community. Her Profile uses consistent branding, a shoppable Brand Lookbook, a Studio Tour photo series and virtual consultations to recreate the show experience online.

 

Leah Yard: Get Connected

We love how Leah Yard Designs used two strong promotional incentives to build her customer base from OOAK Online. Visitors can sign up to her newsletter for $25 off their first purchase or enter to win a necklace in an OOAK-exclusive giveaway. This allows Leah to capture contact information from OOAK shoppers that she can add to her customer list beyond the show.

 

Make This Universe: Lookbooking Good

Make This Universe created these beautiful, easy-to-use Gift Guides with the Lookbooks feature.

 

Sunday Brunch: Social Stylist

Sunday Brunch expertly uses social media to create connections and generate sales with her followers. In addition to a frequent posting schedule, she uses Stories to survey followers about style and colour preferences and recently hosted an IGTV where she tried on 40+ pairs of her earrings, so online shoppers could see what they looked like when worn.

View this post on Instagram

Well! The first week of @ooak_toronto has come and gone and my mind is blown yet again. I’m working away at completing 72 pairs of earrings🖤. What the poop... wow. Thank you x 10000000. Thank you for continuing to support small. Love you to the 🌙 and back!

A post shared by Sunday Brunch (@sundaybrunchca) on Oct 28, 2020 at 10:16am PDT

 

Alicja Confections: Best Branding

Alicja Confections distinctive branding conveys her brand personality and product functionality in seconds. She cleverly uses the cover image of her video to create a profile pic at the top of the page, making it easy for visitors to "meet the maker".

 

Hoibo: Go Pro

We love how Hoibo used Image Widgets and a consistent colour palette  to create a beautifully polished Profile. Each image link works to showcase brand personality, highlight product features and create points of connection with customers. And Featured Products and Profile Photos pull from a similar colour palette to create a cohesive online experience.