MARKETING OPPORTUNITIES
LOGOS + BRANDING | SOCIAL MEDIA | #OOAKDIARIES | MARKETING IMAGES | GIFT GUIDES
DIY WORKSHOPS | STUDIO TOURS | BIPOC FEATURES
This year, more than ever, it is important to market your participation in OOAK Online, so that shoppers know how to find you in your new home! As we adapt to this new platform, we must all work together to invite and educate our respective customers on this new way to shop One Of A Kind! Use the below assets and marketing opportunities to start your marketing plan.
CREATIVE ASSETS
Use these assets to promote your participation in One Of A Kind Online, and don't forget to use the hashtags #ooak20 and #ooakonline in all of your posts and promotions!
SHOW COLOURS
| CREAM | Pantone: 9184 U RGB: 249 241 225 CMYK: 0 4 11 0 HEX: F9F1E1 |
| BLACK | Pantone: Neutral Black U RGB: 0 0 0 CMYK: 0 0 0 100 HEX: 000000 |
| MERLOT | Pantone: 187 U RGB: 120 15 33 CMYK: 26 90 64 44 HEX: 780F21 |
| DEEP BLUE | Pantone: 280 U RGB: 13 54 128 CMYK: 100 90 21 7 HEX: 0D3680 |
| PEACH | Pantone: 487 U RGB: 255 161 138 CMYK: 0 43 34 0 HEX: FFA18A |
| SKY BLUE | Pantone: 2707 U RGB: 184 207 237 CMYK: 26 12 0 0 HEX: B8CFED |
COLOUR GRADIENTS
Download as a PNG or a PSD Artboard
Download as a PNG or a PSD Artboard
DECORATIVE ELEMENTS
Click here to download a folder of decorative elements like the ones above to decorate your promotions.
INSTAGRAM POSTS
INSTAGRAM STORIES IMAGES
INSTAGRAM STORIES FILTER
Snap a selfie by our virtual WInter Show tree, by searching "ooak_toronto" and selecting the "OOAK Tree" filter.
LIVE SHOPPING
Live shopping is a great way to re-create the show experience by demoing product features, showcasing fashion or product styling or hosting a Q+A to connect with new customers. All you need to do is set a date, pick your livestreaming platform and invite customers to tune in!
NOT SURE WHERE TO START?
Hosting a live shopping experience can be as simple as hopping on Facebook or Instagram Live to connect with lots of your customers at once! Ideally, you have at least one person to host and be the "on air" talent and another to field questions and comments and post links to show customers to where featured items can be purchased, but how you host your livestream is completely up to you.
Want to give shoppers a full integrated live shopping experience? Our friends at Livescale can help you build out a branded live shopping session where customers can click to buy right from your livestream! Click here to learn more.
THINKING OF HOSTING A LIVE SHOPPING EXPERIENCE?
If so, let us know here so that we can add you to our Programming for OOAK Online.
VIDEOS
Shout out toLana Lepper of @lanabetty who created this downloadable Stories version ahead of the show!
Find more how-to videos from One Of A Kind here.
Find more OOAK Online programming, including Studio Tours and DIY Workshop videos, here.
ZOOM BACKGROUNDS
#OOAKDIARIES CHALLENGE
The #ooakdiaries challenge is back in a new format the match our new show! Instead of daily prompts, we’ll share weekly hashtags so that you can promote yourself and your fellow makers with content that co-ordinates with our weekly Gift Guides. Use the #ooakdiaries hashtags to inspire your promotions throughout the show and make sure to include all of our event hashtags (#ooak20 #ooakonline) to capture new OOAK fans and followers!
| Opening Weekend | October 22 - October 25 | #openingweekend |
| Week 1 | October 26 - November 1 | #holidayathome |
| Week 2 | November 2 - November 8 | #giftsthatdogood |
| Week 3 | November 9 - November 15 | #lifeincolour |
| Week 4 | November 16 - November 22 | #accessiblegifts |
| Week 5 | November 23 - November 29 | #hostwiththemost |
| Week 6 | November 30 - December 6 | #giftsforeveryone |
| Week 7 | December 7 - December 13 | #hiddengems |
| Week 8 | December 14 - December 20 | #ooakin(yourcity) |
LET'S DUUO THIS CONTEST
As part of One Of A Kind Online, shoppers will be able to ❤ Exhibitor Profiles to connect with brands they want to follow throughout the show. From now until December 11, encourage shoppers to click the ❤ on your OOAK Online Profile for your chance to win! On December 12, we'll tally up the numbers to award FIVE $1,000 CREDITS FOR SPRING 2021 to the exhibitors with the most ❤s.
Not only does each ❤ get you one step closer to $1,000 in Spring OOAK credits, it will also connect you with a new customer on the platform. Customers must create an OOAK Online account to vote, so when they ❤ your Profile, you'll start to see how they interact with your brand and you can offer special promos or additional info through the Messaging system. PLUS, by voting, shoppers are automatically entered for a chance to win one of FIVE $100 GIFT CERTIFICATES to shop from their favourite One Of A Kind maker! It's a win-win!
BEST BOOTHS
Check out these great examples of ways you can use the different features of OOAK Online to showcase your brand.
MARKETING IMAGES
Make sure you are ready to take advantage of any opportunities that arise by helping us create a bank of high-resolution vendor images that we can reference and pull for various marketing opportunities, from product features in print articles to promoted digital advertising.
We're looking for three kinds of images:
- White Background Product Shots
- Artisan Studio Shots
- Lifestyle Shots
Have images you want to add to the collection for your chance to be featured? Submit them below!
DIY WORKSHOPS
Do you have an easy DIY that you'd love to share with our shoppers? We are planning a full roster of vendors to host digital DIY Workshops that inspire a love of craft--and connect you with new customers--throughout the show. Participants will receive special promotion of their workshop on our consumer social channels and newsletter. Select participants may also be asked to participate in sponsored workshops for which they will receive additional compensation.
Check out our first DIY Workshop with @schmearnaturals below to see how easy it is to participate.
STUDIO TOURS
Each week of the OOAK Online, we will invite shoppers to get to know one of our makers with a quick tour of their studio space.
STUDIO TOURS HAVE NOW BEEN FILLED AND SUBMISSIONS HAVE BEEN CLOSED.
But, you can check out our first Studio Tour with Michelle Ross below.
GIFT GUIDES
Each week of the show, we will feature a variety of themed Gift Guides to help shoppers find just what they are looking for this holiday season! To best manage this feature and ensure that each maker is featured in a Gift Guide, we will no longer be accepting submissions and will instead match your brand with a corresponding theme. You will be notified before your feature.
GIFT GUIDE SUBMISSIONS ARE NOW CLOSED.
Check out this week's Gift Guide features here.
BIPOC FEATURES
Are you a Black, Indigenous or Person of Colour participating in OOAK Online? As part of our continuing efforts to showcase the diversity of the craft community, we want to highlight BIPOC exhibitors with feature opportunities throughout the show.
PAID MARKETING OPPORTUNITIES
Click here to learn about Marketing Add Ons you can purchase to maximize your exposure for OOAK Online.
