IT'S ONE OF A KIND, ONLINE


IMPORTANT DATES  |  FEATURES

 

For the past 45 years, the One Of A Kind Winter Show has been a must-attend event, connecting craft conscious shoppers with the best Canadian makers, artisans and designers. Though we are heartbroken to not come together in person this holiday season, we are excited to re-create the One Of A Kind experience online.

With our virtual event platform, you will be able to create a digital booth to tell your brand story, showcase products and connect with a wider audience of OOAK shoppers than our in-person event. And with lead generation, messaging, matchmaking, easy Shopify integration and more you'll find lots of tools to help bring the One Of A Kind experience to our new digital space.

As always, we'll have a comprehensive marketing campaign and lots of opportunities for extra exposure, including Studio Tours, DIY Workshops, Gift Guides and Marketing Features. So, even though our Winter Show will look a little different this year, we can't wait to build a new One Of A Kind experience with you!
 

SPECIAL FEATURES

  • A PROFILE to showcase your brand, your story and your making process and direct customers to your website and social.
  • A STORE to showcase your products, with the ability for SHOPIFY-INTEGRATED product upload and checkout.
  • MARKETING TOOLS, like lead generation, messaging and a matchmaking service to introduce new shoppers to your brand.
  • A One Of A Kind MARKETING CAMPAIGN, including digital, print, TV and radio ads and a PR campaign.
  • Eight weeks of OOAK CONTENT to participate in, promote and repost to engage shoppers with our event and your brand.
  • Access to FREE MARKETING, PR AND SPONSORSHIP OPPORTUNITIES throughout the show.
  • Additional opportunities for PAID EXPOSURE throughout the show, including ad banners and featured spots.
     

IMPORTANT DATES

  • OCTOBER 2: Contracts Go Out
  • OCTOBER 5: Deadline to Return Contracts
  • OCTOBER 7: Account Activation Begins for Those Who Returned Contracts and Paid in Full
  • OCTOBER 20: Deadline to Update Profiles
  • OCTOBER 22: Opening Day
  • Eight weeks of content and programming, including curated wishlists, workshops, DIYs and interactive features to help customers shop One Of A Kind Online this holiday season.
  • DECEMBER 20: Official Close