CELEBRATE THE TRANSFORMATIVE POWER OF CRAFT AT #OOAK20
In recent years, we’ve been working to create a distinct brand identity so that our friends, fans and followers know when something is One Of A Kind. We started with a new logo and brand fonts to anchor us and accent colours to help us define each show. Now, we’re upping the ante and setting in motion a whole new initiative that will unify the One Of A Kind experience, while also drawing visitors out to our twice yearly events.
That’s right, this show year, we've started to introduce overarching ‘show themes’ that reflect our purpose and start a conversation about craft and the world at large. These theme are be expressed in our marketing campaign, onsite programming, competition, onsite activations and more! At Winter 2019, we celebrated Together, and now Spring 2020 will be all about Transformation.
We are living in a time of change. With long-held beliefs being questioned and challenged, we are at an exciting juncture where we can relearn, reexperience and reimagine the world.
Creativity is the most powerful gift we have to redefine what is possible. We are excited to announce transformation as the theme underscoring the first One Of A Kind Show as we step into 2020.
Join us and celebrate the risk-takers and free spirits who are actively defying the status quo. From entrepreneurs who turn ideas into realities to makers who push the boundaries of materiality, we find inspiration in those who seek to grow, improve and evolve.
Courage, openness and passion are essential to the act of transformation. At the dawn of a new decade, here's to new perspectives so we can appreciate the world anew.
Congrats to our #ooak20 Spring theme design winner, Lana Lepper of Lana Betty!
And we encourage you to look for opportunities to incorporate the Spring theme into your marketing, booth design and more!
Our Winter 2019 Together Theme Design by Amanda Buhse of Coal and Canary.